APPLE UNVEILS TWO NEW IPHONES

Apple on tuesday unveiled two new iPhones 5S and 5C . While the 5s is just the upgraded version of iphone 5 launched last year, but the 5c is cheaper version of iPhone priced at just $99 targeting at emerging economies where expensive phones are out of reach for many consumers. Iphone 5c may help Apple in increasing their sale. But it could also dimnish its reputation as premium brand. A cheap Iphone could get into the hands of many people worlwide that it loses the powers as a status symbol. Said, Milton Pedraza, CEO of luxury institute

                                ABOUT IPHONE 5C

the iPhone 5C isn't full of new guts, but it's not the 4s either; it's basically the iPhone 5 in plastic. Its brain is the iPhone 5's A6 processor and it's got an 8MP camera like the 5 as well. Unsurprisingly, it's also got the same 4-inch retina (326 ppi) screen that the iPhone 5 does and a lightning adapter because duh.

It's also got more LTE bands than any other smartphone out there, alongside dual-band Wi-Fi, Bluetooth 4.0, and all the normal stuff. Oh and there's a slightly bigger battery! Huzzah!

The iPhone 5C's front-facing HD camera is actually an improvement on the iPhone 5's, however. It's designed to function better in low-light conditions. And the iPhone 5C's guts are good enough to handle all the new camera features of iOS 7.

Price

The 16GB iPhone 5C will cost $100 with a two year contract, the 32GB model is $200. Off contract prices are way rougher: $550 and $650 respectively. Ouch. You'll be able to pre-order one this Friday and get it Friday September 20th.

This year, instead of just pushing each phone down one notch as in years past, Apple is instead replacing the iPhone 5 with the new 5C. This is your new mid-grade option, folks. The iPhone 4s is getting bumped down to free, like you'd expect, keeping smaller screens and 30-pin connectors around one generation more. Just instead of a cheaper iPhone 5, we've got the 5C. Hope you like your colors.

                             ABOUT IPHONE 5S

In the hand the iPhone 5s feels much like the iPhone 5, with the 7.6mm depth and 112g weight giving a lightweight yet premium experience.
At 123.8mm tall, it fits into a pocket without trouble. Unlike the colour-coordinated iPhone 5c, the iPhone 5s comes three shades - Gold, Silver and Space Grey - adding a top-quality differentiator to Apple's most expensive handset - the 64Gb model, contract free, costs £709.
It weighs the same as the iPhone 5 and is lighter than all of its major competitors. In typical Apple engineering fashion, each iPhone 5S goes through a rigorous build and quality control process. And it shows.
Best Apple iPhone 5s cases and covers 2013
The external changes might not look that different, but it feels an expensive piece of kit. Shame that the chamfered edges remain - the scuffing and scratching issue is a real thing and Apple was keen to promote its bespoke iPhone 5s covers at the announcement.

Button and hardware placements pretty much replicates that of the iPhone 5, with the only change being an improved flash on  the back and the Touch ID sensor that's built into the home screen. We'll come onto that...

iPhone 5s: Features

The standout new feature here is the fingerprint scanner, which Apple calls Touch ID. Paving the way for a new era in smartphone banking, content purchasing and phone security, the scanner is built right into home button. This means you'll do away with the keypad to get into your phone, just press your assigned finger or thumb to unlock it. The same goes for buying iTunes content.

                            IPHONE 5S SPECIFICATIONS

Height: 4.87 inches (123.8 mm) Width: 2.31 inches (58.6 mm) Depth: 0.30 inch (7.6 mm) Weight: 3.95 ounces (112 grams)

A7 chip with 64-bit architecture 

M7 motion coprocessor 

• Model A1533 (GSM)*: UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 1, 2, 3, 4, 5, 8, 13, 17, 19, 20, 25)
• Model A1533 (CDMA)*: CDMA EV-DO Rev. A and Rev. B (800, 1700/2100, 1900, 2100 MHz); UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 1, 2, 3, 4, 5, 8, 13, 17, 19, 20, 25)
• Model A1453*: CDMA EV-DO Rev. A and Rev. B (800, 1700/2100, 1900, 2100 MHz); UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 1, 2, 3, 4, 5, 8, 13, 17, 18, 19, 20, 25, 26)
• Model A1457*: UMTS/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 1, 2, 3, 5, 7, 8, 20)
• Model A1530*: UMTS/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); FDD-LTE (Bands 1, 2, 3, 5, 7, 8, 20); TD-LTE (Bands 38, 39, 40)


• 802.11a/b/g/n Wi-Fi (802.11n 2.4GHz and 5GHz)
• Bluetooth 4.0 wireless technology 
• Assisted GPS and GLONASS
• Digital compass
• Wi-Fi
• Cellular
• Fingerprint identity sensor built into the Home button'
• Retina display
• 4-inch (diagonal) widescreen Multi-Touch display
• 1136-by-640-pixel resolution at 326 ppi
• 800:1 contrast ratio (typical)

• 500 cd/m2 max brightness (typical)
• Fingerprint-resistant oleophobic coating on front
• Support for display of multiple languages and characters simultaneously
• iSight Camera-->8 megapixels with 1.5µ pixels
• ƒ/2.2 aperture
• Sapphire crystal lens cover
• True Tone flash
• Backside illumination sensor
• Five-element lens
• Hybrid IR filter

• Autofocus
• Tap to focus
• Face detection
• Panorama
• Burst mode
• Photo geotagging    
  
  
  
  POWER AND BATTERY
• Built-in rechargeable lithium-ion battery
• Charging via USB to computer system or power adapter
• Talk time: Up to 10 hours on 3G
• Standby time: Up to 250 hours

• Internet use: Up to 8 hours on 3G, up to 10 hours on LTE, up to 10 hours on Wi-Fi
• Video playback: Up to 10 hours
• Audio playback: Up to 40 hours
  
  SENSORS

• Three-axis gyro Accelerometer Proximity sensor Ambient light sensor Fingerprint identity sensor

                        IPHONE 5C SPECIFICATIONS

Take a look at the Apple iPhone 5C's full specifications below. µ
Display: 4in 640x1136 Retina display with 361ppi
Processor: Apple's dual-core 1.3GHz A6 chipset
Memory: RAM TBC, 16GB and 32GB storage versions
Camera: 8MP rear-facing camera with autofocus and LED flash, 1.9MP Facetime HD camera
Connectivity: UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 1, 2, 3, 4, 5, 8, 13, 17, 19, 20, 25)
Operating system: iOS 7
Dimensions: 124x59x8.97mm, 132g
Battery: 10 hours of talk time on 3G, 250 hours on standby.